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ETI Performance Improvement

Technical Training

Creating Rock Stars since 1984


Google Analytics for Businesses

Google Analytics can be leveraged to strengthen marketing initiatives and increase the number of conversions or sales from their website as a part of business requirements.  In this 1/2 day course session participants will learn how to track and analyze websites and applications.   

Prerequisites

Basic computing skills, such as opening, closing, and saving documents. Experience with web browsing, email, and handling attachments in mail is recommended. 




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Dates & Registration

Google Analytics for Businesses

1/2 Day

List Price: $199


Register!

Lesson 1: Overview of Google Analytics

·  Topic 1A: Examine Online Marketing and Web Analytics

·  Topic 1B: Introduction to Google Analytics

Lesson 2: Getting Started with Google Analytics

·  Topic 2A: Create and Activate a Google Analytics Account

·  Topic 2B: Integrate Google Analytics and Google AdWords

Lesson 3: Managing a Google Analytics Account

·  Topic 3A: Explore Google Analytics

·  Topic 3B: Manage Website Profiles and Users

Lesson 4: Configuring Goals and Funnels in Google Analytics

·  Topic 4A: Configure Google Analytics Goals

·  Topic 4B: Build Funnels in Google Analytics

Lesson 5: Creating Filters in Google Analytics

·  Topic 5A: Create Filters

·  Topic 5B: Create Customized Filters in Google Analytics

Lesson 6: Working with Google Analytics Reports

·  Topic 6A: Manage Reports in Google Analytics

·  Topic 6B: Generate Visitor Reports

·  Topic 6C: Generate Traffic Source Reports

·  Topic 6D: Generate Content Reports

·  Topic 6E: Generate Goals Reports

·  Topic 6F: Examine Ecommerce Reports

·  Topic 6G: Customize Reports

Appendix A: Intelligence Reports

Appendix B: In-Page Analytics


Google Analytics for Businesses

Half Day

List Price: $199

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ETI Performance Improvement
8500 Keystone Crossing Suite 550
Indianapolis, Indiana 46240

p. 317.475.6555
f. 317.475.6556
e. [email protected]

Hours:
8:00 am - 5:00 pm M-F EST

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